"Mobile to overtake fixed Internet access by 2014" was a bold prediction from 2008 by Kleiner Perkins Caufield Byers (KPCB). Are we there yet? It's hard to say but with somewhere around 84% of phones being smart phones, and roughly 45% of those have paid internet, it's definitely on the rise!
With the trend for mobile on the rise there's not doubt that the amount of users looking for mobile deals, coupons and savings is also on the rise. How many people does that represent today? How many does that represent in 3 months? No one truly knows but it's increasing at an astounding rate.
According to Smart Insights (full link here), the growth potential for year over year of mobile retail usage is 80%. That's a big number - are you ready?
One of the reasons we built the Mango app as a smart, relevant, & intelligent platform was to help bridge the gap between users wanting to find a deal that they wanted, and an advertiser wanting to be able to do selective marketing to whomever had the highest propensity to buy their product or service. With demographic and geographic targeting, the fit for mobile advertising couldn't be better.
If you're interested in a free consultation on how mobile advertising could affect your business - contact us here.
~The Mango Guys
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