The secret theory behind mobile marketing

While Mango is new to the app store, mobile marketing itself is not new. Many of the major advertisers are playing in the space and determining what works best.  Here at Mango, our objective is to provide a true win for the customers to find local deals and savings and a true win for local Tampa Bay restaurants to promote their deals and improve customer loyalty.

We believe leveraging mobile marketing comes down to two main things:

1. Repeat customers.

When a customer is in your establishment and has had a great experience, that is the best time to sign them up for a repeat loyalty program. With Mango, local restaurants and retailers can encourage patrons to download the Mango App for free.  The next key part of the strategy is to list a coupon that will attract them to revisit.  Starbucks does a great job of this with their "treat receipts" - bring your receipt back after 2pm that day for "x dollars" off another coffee drink.  With the Mango app, the next time the user is within 5 miles of the store, they will get that promotion that you have strategically listed.

2. New customers.

With a rapidly increasing user base, more and more people in the Tampa Bay area are driving around looking for local places and in fact, impulse-buys.   Decades of research shows us that consumers are affected by impulse buys -when they are hungry, they are more likely to purchase higher quantities of food in a grocery store, and if they are looking for a restaurant, they will look for the closest place that has a good price.  Be strategic here and list a coupon that will cater to first-time visitors.

Good luck with your next promotion!

- The Mango guys

Mango featured as new members

As Mango continues to expand its reach throughout the Bay area, we have put a lot of effort into forming awesome partnerships as we grow.  Tampa Bay Business Owners is one of them.  We joined TBBO  following some great connections had with the founders of the organization.  TBBO boasts a wealth of resources, educational opportunities, and access to a body of passionate members filled with entrepreneurs, business owners, and creative minds.  This was an easy decision that the organization is a great community for Mango to be a part of.

We were welcome as new members at this week’s Main Event, which hosted Robert Thomas of Two Rivers Ranch & Crystal Spring.  Thomas’ family has owned property across four Florida counties for decades, and his story was remarkable.  He focuses on maintaining his family’s legacy, while enhancing Florida’s farming culture, and maximizing the available natural resources.  Great lessons to be learned by all in attendance, and we were glad to be there.

With multiple monthly events, we look forward to meeting great members to help us as we expand, and we are anxious for the many ways we can contribute to the positive environment that this the group is so passionate about!  Thanks TBBO!

- The Mango App 

Saving YOU money all across the Tampa Bay, Florida and St. Petersburg area.

Save at Tampa's hippest hotspot!

Tucked behind a Bayshore Boulevard high-rise lies one of South Tampa’s best kept secrets – Ciro’s Speakeasy & Supper Club.  Ciro’s is a prohibition-style establishment offers outstanding menu entrees and gourmet specialties and of course outstanding crafted cocktails.  The swanky, low-lit club boasts no signs or searchlights, and to enter, one must whisper a password through a slot in the door.  Those that have tried Ciro’s are likely return customers as well, as they offer a dining experience like none other. 

Ciro’s joins a great lineup of fine Bay area eateries and establishments this past week, and will be pushing out one of the best after-work specials around.  $6 Cocktails Monday through Friday, accompanied by half price menu items.  Yes, half-price menu items!  As if these specials weren’t enough to get you to drop by, the experience you’ll have during your dining experience will definitely bring you back for more.

Download Mango now  to check out Ciro’s 

Mango App joins the Florida Restaurant & Lodging Association

In just the couple short months since our launch, we are excited to announce that we are joining an outstanding organization here in our home state. The Florida Restaurant & Lodging Association , affectionately known as FRLA  has welcomed Mango as is newest member. We look forward to bringing our service into this robust association and look forward to getting plugged in to the amazing individuals and businesses connected to it.

Mango brings a fresh offering to the restaurant and lodging industry by allowing business owners to promote their specials  via smartphone app and reach local customers with ease. At over 150 annual events, the FRLA is a highly active body of members, and Mango will certainly make a presence at many of these great events as we look forward to expanding our partner community. Looking forward to a great year with the FRLA!

More to come.

- Mango App

A better St. Pete (local deals)

Recently Mango joined dozens of other upstanding local businesses and startups to support the city of St. Petersburg at the Engage St. Pete event.  The Engage event was hosted downtown this past week and Mayor Kriseman delivered the keynote message.  Kriseman spoke about changing the way we do business in our community, and the way we look at and talk about our city.

 The overwhelming turnout was outstanding to see and encouraging to the entrepreneurial community.  Mango is excited to be a part of this local community and watch small business grow in the positively changing city of St. Petersburg. We were excited to see the Mayor retweet our post, and look forward to working hard in St. Petersburg