3 ways to grow your restaurant

In our experience of working with a variety of restaurant sizes, we've come across a recipe for leveraging technology.

1. Use social media with a call to action (CTA).  With no call to action, social media is largely a waste of time.  Use Twitter, Google Plus, LinkedIn and Facebook to drive your restaurant patrons towards a call to action and encourage them to spread the word (it's social right?)
2. Use coupons for a purpose.  Don't just put out coupons that erode your profit margins. Use coupon deals to attract new customers or repeat customers to visit again or bring friends.  A great coupon program should be actively letting your patrons grow your business through repeat visits and bringing friends & family
3. Reward your customers.   Say thank you for being the best part of your business.  Technology provides many ways to say thanks: follow up emails, social media posts, text messages, coupons, and more. The ways are truly endless.

Take a minute to think about how you can implement one (or all) of these ways to bring in more business for you!   

... and p.s. -make sure you are using your FREE Mango account to grow your business too!

- The Mango Guys

Mobile to overtake fixed internet access by 2014

"Mobile to overtake fixed Internet access by 2014" was a bold prediction from 2008 by Kleiner Perkins Caufield Byers (KPCB). Are we there yet? It's hard to say but with somewhere around 84% of phones being smart phones, and roughly 45% of those have paid internet, it's definitely on the rise!

With the trend for mobile on the rise there's not doubt that the amount of users looking for mobile deals, coupons and savings is also on the rise.  How many people does that represent today?  How many does that represent in 3 months? No one truly knows but it's increasing at an astounding rate.

According to Smart Insights (full link here), the growth potential for year over year of mobile retail usage is 80%. That's a big number - are you ready?

One of the reasons we built the Mango app as a smart, relevant, & intelligent platform was to help bridge the gap between users wanting to find a deal that they wanted, and an advertiser wanting to be able to do selective marketing to whomever had the highest propensity to buy their product or service.  With demographic and geographic targeting, the fit for mobile advertising couldn't be better.

If you're interested in a free consultation on how mobile advertising could affect your business - contact us here.

~The Mango Guys

Is Amazon's new phone the ultimate buying machine? Mango is ready.

With Amazon's new release about their Fire Phone, the interwebs are a 'tizzy with dialogue about whether this phone is the ultimate buying machine or doomed to failure and will never catchup with iPhone and Android phones.

The new phone runs a custom version of Android branded as Amazon's own operating system, and consists of it's own look and feel and own Amazon app store.  The phone is a well designed piece of hardware that will make purchasing products from the web (including Amazon.com) simpler and easier.

Here at Mango we are all about local deals, coupons, and saving money, and we are excited about Amazon's new phone.  The Mango app is already available on iTunes and Android and we are making plans to have the app available for the new Amazon phone.  We believe that consumers should have the power of choice so we want Mango to be available on any platform.

Stay tuned for more upcoming developments!

-The Mango guys.